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Old Bay brings the heat with new hot sauce - WTOP

With a kick of heat and a distinct Chesapeake flavor, Old Bay is expanding past its original recipe and into the hot sauce market.

Old Bay — the Maryland-favorite seasoning mix that has been around for more than 75 years — is introducing hot sauce to their lineup, according to its parent company McCormick & Co.

“Our fans are always super excited to share with us all the ways they’re using the seasoning and celebrating their love of Old Bay,” said Jill Pratt, vice president of Marketing for McCormick & Co.

“From costumes and themed weddings to home décor and even tattoos. We can’t wait to hear what they think of our new hot sauce.”

The sauce will be available starting Jan. 29 on Old Bay’s website at $3.49 a bottle, and coming in the next month to several retail stores in the area. Multiple restaurants in the local area will be offering the hot sauce for tasting as well.

The front label of the hot sauce reads: “For Game Day, Brunch & Happy Hour.” The company recommends you pair the sauce with chili, nachos, wings and cocktails, among other iterations.

Old Bay was originally created in Baltimore as a seasoning mix and has since expanded to include items such as seasoned beers and chips.

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Old Bay brings the heat with new hot sauce - WTOP
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