Growing up, Roman Grandinetti’s neighborhood friends would turn to his mother, Regina, for everything—advice, commiseration, and most of all, food. “She was everyone’s extended mother,” he says over the phone, manning the bread slicer at her eponymous deli, Regina’s Grocery. So when the COVID-19 pandemic upended the lives of New Yorkers, especially those low-income and at-risk, he knew what he had to do. Like his mother had done decades before, he needed to take care of the kids in his community.
Every week, Grandinetti and his team make and deliver 200 to 400 peanut butter and jelly sandwiches to homeless children, teens and young adults at Streetwork NYC’s centers in the Lower East Side and Harlem. Through a donation option on their Grubhub menu, they’ve raised money to supply over 3,000. “When things started going left, I thought, how could I make things go right?” Grandinetti says. They’ve started sending cheerful confections to accompany their PB&Js: a small dessert, or an apple-cinnamon muffin. “Food is a necessity, but it’s also a memory.” On Regina’s Grocery’s website, they are raising further funds for canned goods and supplies.
They are also sending a variety of sandwiches—veggie, smoked chicken, and pork—to Lower East side police precincts and firehouses. According to reports, nearly 20% of the NYPD’s workforce is out sick due to COVID-19.
There’s a second Regina’s location in Miami, and Grandinetti says that, when the time comes, they’ll do culinary outreach there too. And although his mom cannot physically help with their shop’s altruistic project, Grandinetti says she’s checking in frequently via FaceTime.
As a mom-and-pop shop, Regina’s is unsure if they will be able to reopen their doors after all this. So how can their customers help? Donating to Regina’s Streetwork Food & Supply fund, for starters. But mostly? “You just can’t forget us,” says Grandinetti. “It's easy to forget a small business—and not just mine.”
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