In the midst of the COVID-19 crisis, Boulder native Rob Locricchio has found a way to simultaneously save his small business and contribute to efforts to fight the pandemic.
Locricchio in July founded Reaper Rob’s, a small-batch hot sauce brand based in Erie. The business has since manufactured around 5,000 bottles during each of its three-month production periods.
In March, the COVID-19 pandemic caused nearly all wholesale account and online sales to stop.
“We were at a standstill. I had to come up with a creative plan to attract business,” Locricchio said.
When Locricchio, who also is an accountant at Boulder Community Health, realized his hospital was struggling, too, he thought it was time for his two worlds to collide.
He started a 30% off sale on Reaper Rob’s hot sauce online, and tied the sale to a promotion that would donate all profits from April sales to the Boulder Community Health Foundation’s COVID-19 Response Fund.
The promotion is allowing the business to cover its costs and support the fund.
“We chose this specific fund because in this time of crisis health, safety and community are the nation’s highest priorities, and (Boulder Community Health) is dedicated to all three of those things,” he said.
Grant Besser, Boulder Community Hospital Foundation president, said support from local businesses like Reaper Rob’s has been incredible during the pandemic.
“To know we have so many people behind us in the community is humbling and goes a long way in supporting our most critical asset at BCH, our people,” Besser said.
Locricchio’s wife, Liz, is a nurse practitioner at a Boulder Community Health medical center in Erie.
Liz Locricchio said when they first discussed the idea of the promotion, she thought it would be a great way to support the business her husband had “poured his heart and soul into.” She was excited, too, about the donations to the hospital fund.
“It’s just a nice way to give back to our community and our co-workers. The foundation at Boulder Community Health has done so much for front-line staff,” she said.
With no employees, Reaper Rob’s self-distribution has become a family production. The Locricchios’ two sons, Cameron, 11, and Kyle, 8, have even joined their father’s efforts, helping pack boxes of sauce for shipment when they don’t have schoolwork.
“It’s been a fun family affair, being able to give back to a place that’s given us so much,” Liz Locricchio said.
The Reaper Rob’s promotion has already raised about $1,000 for the Boulder Community Health COVID Response Fund.
Donations also can be made directly to the fund.
“But of course, you can do the same thing and get some sauce as a bonus,” Locricchio said. “This promotion is a great way to support local business, improve local economy, help out our local community and those working hard to save it.”
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April 19, 2020 at 02:12AM
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Erie hot sauce maker fires up plan to help BCH Foundation, his business - Colorado Hometown Weekly
"Sauce" - Google News
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