New Orleans chef Ericka Lassair is spicing things up with her new plant-based etouffee sauce.
“Chef Diva Foods plant-based etouffee sauce is a new brand, creating a new market,” Lassair said.
The etouffee sauce originated from Lassair’s Diva Dawg restaurant and food truck’s signature sauce.
“It started as a topping for hot dogs and then evolved to become a crowd favorite for fries, nachos and wings,” Lassair said.
Lassair, also known as Chef Diva, observed that vegan, lactose intolerant, and gluten-free customers were not able to enjoy her popular sauce. Soon she customized her recipe to meet all dietary needs, while maintaining the same signature seasonings.
As a New Orleans native, it’s easy for her to master unique flavors.
“It is pleasing to most palates by first being full of flavor, vegan, gluten- and lactose-free,” Lassair said. “People love New Orleans cuisine, but not everyone can enjoy all the richness of it due to their individual dietary restrictions.”
Using her restaurant and catering experience, Lassair was excited to launch her sauce line with spices to match in other markets outside of New Orleans in July. Online sales will begin in September.
To offset the economic challenges the pandemic has caused her restaurant and food truck, Lassair said she has pushed to grow her catering business. “I am also continuing to expand upon my plant-based sauce and spice line, Chef Diva Foods,” she added.
Lassair has a long history in the restaurant business. After graduating from Southern University in Baton Rouge with a degree in marketing, she worked in finance in Dallas. Six years later, following Hurricane Katrina, she returned home and enrolled in culinary school at Delgado while working at Commander’s Palace. In 2012 she opened Diva Dawg on Magazine Street.
Lassair has appeared on Destination America's "Last Call Food Brawl,” “Flip My Food,” and, most recently, “Kitchen Queens.” She is the 2014 winner of the Urban League of Greater New Orleans WIB Pitch Challenge and the 2015 Capital One Business Plan Pitch winner.
Lassair was named Tory Burch Foundation 2016 Fellow/Ambassador and was featured in the January 2017 issue of Vogue magazine. She has also shared her journey in Cosmopolitan’s “Get That Life,” and on an episode of Modern Hero streaming on Amazon Prime.
Lassair was featured in Essence magazine as a celebrity chef for Essence Eats and has an appearance in the movie “Girls Trip” in the Diva Dawg Food Truck.
To order, visit www.chefdivafoods.com or contact chefdivafoods@gmail.com.
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August 25, 2021 at 07:26AM
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Chef Diva Ericka Lassair launches sauce and spice line - NOLA.com
"Sauce" - Google News
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