The AMU-FARM project, a collaboration between Teagasc and Animal Health Ireland, is designed to address the threat of antibiotic resistance by promoting behavioral change among farmers.
“The hope is that the provision of technical animal health advice and information using specialized communication strategies will improve awareness and understanding of antimicrobial resistance (AMR) and influence motivations to reduce antimicrobial use (AMU) in the farming community,” Aine Regan, research officer at Teagasc, told FeedNavigator.
One of the factors that has been identified as a significant driver of farmer behavior and attitudes towards antibiotics is the vet-farmer relationship. Farmers consider their vets a primary source of information on good animal health practices and advice. At the same time, vets report challenges in effectively communicating with farmers about necessary changes.
“It is for this reason that the AMU-FARM project will implement a behavior change intervention which will capitalize on the important role of vets and farm advisors – also an important gatekeeper for the farmer – and empower them to make changes to reduce the need for antibiotics on the farm,” said Regan.
Equipping vets with new skills
The project, which launches in October 2021, will run for four years with two primary aims: to test and validate methods to measure dairy farmers’ antimicrobial use and to equip farm advisors and vets with specialized communication skills to target behavior change on the farm.
To achieve the second aim, Regan said training will be delivered in the use of behavior change techniques (for farm advisors and vets) and motivational interviewing (for vets).
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August 12, 2021 at 02:36PM
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Behavior change intervention to tackle antibiotic resistance - FeedNavigator.com
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