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» » Local barbecue sauce company Branch partners with Platform Beer, Heinen’s to expand its brand - cleveland.com

Local barbecue sauce company Branch partners with Platform Beer, Heinen’s to expand its brand - cleveland.com

CLEVELAND, Ohio – A local barbecue sauce company is joining forces with two iconic area businesses to expand its brand.

Branch BBQ Sauce, which hit store shelves a little over a year ago, announced this week it has partnered with Platform Beer Co. and developed two new sauces -- made with Platform’s Rosellini Peach Rosé Apple Ale.

Branch BBQ Sauce

The new Cherry Peach BBQ sauce and the Thai Chili Grain mustard have been developed in conjunction with Platform Beer Co.

The Cherry Peach BBQ sauce and the Thai Chili Grain Mustard sauce will be sold with wings in the brew houses at the Cleveland and Columbus Platform locations and through its beer delivery service.

In addition, Branch has inked a deal with local grocery chain Heinen’s to sell its sauces at all the store’s locations throughout Northeast Ohio and Illinois.

We discovered the Lakewood company in June after taste-testing 79 barbecue sauces sold in grocery stores. Until this week, the original two Branch flavors were available in 27 independent markets across Northeast Ohio and on the company’s website.

The original sauce was created by Chris Tarr, who made the ranch dressing-based sauce as a complement to his mother’s Sunday fried chicken dinners. Once he decided -- at the urging of friends -- to manufacture the sauce commercially, they developed Branchero, which brings the heat.

Tarr was already in negotiations with Platform to sell his sauces in their brew houses when the coronavirus struck, but the delay gave the companies time to develop the new flavors based on Platform’s ale.

How do the new Branch-Platform sauces taste?

Cherry Peach BBQ Sauce

This sauce is made with Platform Beer Co.'s Rosellini Peach Rosé Apple Ale. (photo by Yadi Rodriguez, cleveland.com)

Cherry Peach BBQ Sauce

Price: $4.99

Nutrition per serving:

Calories 45 | Fat 0g | Sodium 115mg | Carbs 11g | Sugar 10g

First ingredient: Cherry filling

We say: Bright red in appearance and more cherry-tasting than peachy. Jam-like consistency, with big pieces of peach visible, this thick sauce will stick to whatever you put it on.

Branch Cherry Peach BBQ Sauce

The Peach Cherry BBQ sauce is made with Platform Beer Co.'s Rosellini Peach Rosé Apple Ale. (photo by Yadi Rodriguez, cleveland.com)

Thai Chili Grain Mustard sauce

Branch Thai Chili Grain mustard

This sauce is made with Platform Beer Co.'s Rosellini Peach Rosé Apple Ale. (photo by Yadi Rodriguez, cleveland.com)

Price: $4.99

Nutrition per serving:

Calories 5 | Fat 1g | Sodium 55mg | Carbs 1g | Sugar 1g

First ingredient: Mustard

We say: Slight heat creeps up on you. Thick and full of mustard seed, it provides a great Asian kick without being overwhelming. The mustard is definitely the star ingredient.

Branch Chili Thai Mustard

The Thai Chili Grain Mustard sauce. (photo by Brenda Cain, cleveland.com)

Tarr describes his deal with Heinen’s as “mutual.” Heinen’s reached out to Tarr around the same time he was approaching the grocery chain hoping to get his sauce onto its shelves.

All four Branch sauces are being sold for $4.99.

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Local barbecue sauce company Branch partners with Platform Beer, Heinen’s to expand its brand - cleveland.com
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