There’s no shortage of salsa options in Texas. Catherine C. Myers and the team at Boerne Brand Texas Style Hot Sauce know that. But, says Myers, when they founded the company in 2018 after a few years of brainstorming, there weren’t a lot of hot sauce options for those wanting to spice up an entrée—rather than just using it as a dip for chips.
“We were looking at the restaurant industry and there wasn’t a hot sauce that complemented foods the way we wanted it to,” says Myers, a Houston native. “We wanted to create sauces that would go well with multiple dishes and not take away from what chefs are preparing.”
Myers has a background in psychology, which she says has been helpful in marketing and branding the products, so she worked with a former Peggy’s on the Green chef in Boerne plus a food scientist to craft their sauce recipes. They all agreed they wanted a thicker sauce that tasted fresh and could sit atop everything from paella and empanadas to eggs.
Instead of simply chopping jalapeños and adding them to a sauce blend or pre-ordered mash, they decided to make their own mash, taking whole jalapeños, grinding them and fermenting them for 90 days. Their commitment to freshly grown ingredients mean the green sauce, known as Boerne Brand Select, is seasonal.
“It’s small batch crafted so just like any fine wine or whiskey, it may vary just a little bit from batch to batch,” Myers says.
This summer, they also released a Smokin’ Red Hot Sauce, which has a complex, smoky flavor that can be used to marinate brisket, add spice to pizza or drizzle over tacos. “We wanted this to be a little hotter and spicier but still versatile,” Myers says. A second batch of the red sauce is due out this month.
Along with connecting with chefs to get their sauce distributed in Texas, Myers says she and her husband and their small team love visiting markets, like those held in Boerne prior to COVID-19, so they can watch people react as they take their first bite. “That’s the fun of it,” she says.
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July 30, 2020 at 03:53AM
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Boerne Brand Hot Sauce Brings the Heat to Your Kitchen - San Antonio Magazine
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