Truff, a hot sauce brand, is launching its "Truff Best" campaign in Chicago — with help from an out-of-home media promotion — to determine which restaurant really wears the crown for best pizza in the Windy City, according to a company press release.
The brand is asking pizza fans throughout the U.S. to vote for their favorite spot online at Truff.com/CHICAGO. Truff will donate $10,000 to the winning restaurant. Voting will last through June 2, 2022, at 11:59 p.m. Central Standard Time. Fans can promote their favorite pizza joint on social media by using #TRUFFBestChicago.
"Our team has always been fascinated by the enthusiasm surrounding iconic food dishes across America and how they shape the culture of its city," Nick Guillen, co-founder and co-CEO of Truff, said in the release. "In Chicago, we've found that pizza is more than a commodity, it's a symbolic exchange of community. Our goal is to shine a light on Chicago, its most sacred delicacy, and the restaurants behind it all."
The "Truff Best" campaign was originally created as a way to further merge Truff's presence in pop culture with the conversation-generating power of food that brings people together. The first iteration of this contest launched in September 2021 and asked the city of Philadelphia, "Who has the best cheesesteak in Philly?" The competition ignited a friendly food fight amongst Philadelphians with South Philly's John's Roast Pork emerging as the winner.
The contest will be complemented by an OOH campaign with billboard placements throughout key neighborhoods including the West Loop, Noble Square, Ukrainian Village, River West, Wrigleyville, Lincoln Park, and more. Each advertisement will display the question: "Who has the best pizza in Chicago?"
Truff was founded in 2017 by Nick Ajluni and Nick Guillen.
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