The recently "canceled" Chrissy Teigen has found safe haven in the condiment aisle.
Sir Kensington’s, the condiment brand known for mayos and other sauces, and Teigen are teaming up on a new creation: Honey Mustard Fry Sauce. The TV star and cookbook author has long shared her passion for food with her fans, and partnered with Sir Kensington’s to celebrate her particular love of fried potatoes, according to the brand. The launch accompanies the streaming debut of “Fries! The Movie,” which explores the universal appeal of French fries.
The collaboration comes in the wake of allegations of cyberbullying and general tone-deafness against Teigen. Earlier this summer, the celebrity was accused of cyber bullying by fellow TV personality Courtney Stodden. As a result Teigen lost brand collaborations with Bloomingdale's and parent company Macy's. She also faced backlash in February after sharing a story on Twitter about accidentally ordering a $13,000 bottle of wine. In a presumable attempt at relatable humor, Teigen asked followers, “What’s the most expensive thing you’ve eaten that you thought sucked?” But as the coronavirus pandemic raged across the globe, some followers felt Teigen’s comment was out of touch with most people’s reality.
The celebrity left Twitter back in March, but returned in April. She also joked about being part of the “cancel club” on Instagram on July 14th.
“We partnered with Chrissy Teigen because of her enthusiasm and shared passion for superior taste and ingredients that defy expectations,” Sir Kensington’s wrote in a statement to Ad Age. “We continued with our partnership because Chrissy acknowledged her past mistakes and apologized. While we do not condone online bullying, we appreciate Chrissy’s recent actions and commitment to self-improvement.”
On Tuesday, Teigen promoted the new product and documentary on social media.
Sir Kensington’s began planning the movie in 2018 and Tiegen joined the project at the end of 2019, according to the brand.
“French fries are nothing without sauce,” said Teigen in a press release. While she may be known as a Sports Illustrated cover star, Victoria's Secret model, game show host, and New York Times best-selling author, she said she has also “long had an ambition to create the perfect dip” for her fries.
“Hearty, sweet, spicy and satisfying, we've created something that in my mind, checks all the boxes and is crying out for a salty French fry to pair up with," Teigen said.
“Fries! The Movie” debuted today on NBC’s streaming network Peacock, following a premiere in June at Sundance Film Festival. The film features Teigen and author Malcolm Gladwell as they tour the world in pursuit of French fry wisdom. “Fries!” was produced by Teigen’s Huntley Productions as well as Zero Point Zero, the production company behind late food lover, explorer, and Emmy winner Anthony Bourdain’s “Parts Unknown.”
On Tuesday, Sir Kensington’s Instagram account featured a trailer for the film. Later in the day, it added a post featuring the new product that highlights Teigen's participation.
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August 11, 2021 at 01:44AM
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Chrissy Teigen releases Sir Kensington's French fry sauce - AdAge.com
"Sauce" - Google News
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