Tajín aims to go mainstream with release of two new sauces - mySA

San Antonio favorite Tajín is coming out with two sauces – and is working hard to make the new additions as equally popular as its OG chili-lime flavored sauce.

The company announced Wednesday that it is expanding its sauce offerings with its new Mild Hot Sauce and Fruity Chamoy Hot Sauce, which is made using apricots. You know, to compete in the “growing hot sauce category,” according to a press release.

That growing market is no joke, given that Tajín cited a report that estimates that the global market for fiery juices will reach $5.9 billion by 2025. Yes, billion with a b.

Now, given that most San Antonians can pretty much inhale spicy condiments – either as a sauce or salt, that shouldn’t be that hard to believe. Think about it. Local fruterias, bars, and snack shops probably keep Tajín in stock by the bucketload to douse fruit plates, micheladas, and elote en vaso in it. It goes without saying that puro locals have had a big hand in contributing to that market, but only time will tell if the new flavors are as beloved by foodies.

So for a company like Tajín to make moves to get ahead of the competition, that must mean this market is serious business. The company, which was founded in Mexico in 1985, said the new flavors are a means of making its products more accessible in the U.S. given the rise in popularity for Latin American flavors.

“Not all people have a palate for very spicy hot sauces,” said Javier Leyva, Tajín’s U.S. director. He said that a large number of people prefer a less aggressive heat, which means the new mild sauce will be an attractive option.

Even with less heat, the new flavors will still include the hint of lime that San Antonio knows and loves.